After several years of experience with West Bend® Cookware distributorships, our company obtained the exclusive rights to the Lustre Craft brand - a formidable force in West Bend's Premier Cookware Division. With triple-digit-percentage-rate growth since our conception, we have earned the respect and admiration of customers and show producers across the United States. We are proud to hold the exclusive rights to the Lustre Craft brand, a name Americans have come to know and trust. Since its conception in 1945, Lustre Craft® Cookware has been a leader among West Bend brands. With a reputation of being waterless cookware innovators, West Bend Cookware has been producing top quality household items since 1911. Seven men formed the company in an old button factory located on the west bend of the Milwaukee River in West Bend, Wisconsin, USA. Together with 14 employees they began to produce pie plates, pans, ladles, and cups. Today, West Bend Cookware is among the top small appliance manufacturers in the United States and the brand is known multi-nationally for its quality products and service. Its facilities remain headquartered in West Bend, Wisconsin, and waterless cookware has been a strong part of West Bend's history and is a good example of the true innovation of the company.